Prince Sultan bin Salman Al Saud's tenure as a minister marked a transformative era for Saudi Arabia's tourism sector. Appointed as the founding Secretary-General of the Supreme Commission for Tourism in 2000, he later became the President and Chairman of the Saudi Commission for Tourism and Antiquities (SCTA) in 2008, holding the rank of a minister. Under his visionary leadership, the Kingdom witnessed a paradigm shift in recognising tourism as a vital component of its economic diversification strategy.
Pioneering a National Tourism Strategy
In 2003, Prince Sultan unveiled a comprehensive 20-year tourism development plan aiming to increase annual visitor numbers from 65 million to 141 million by 2020. This ambitious strategy encompassed infrastructure development, heritage preservation, and the promotion of cultural tourism, laying the groundwork for the Kingdom's Vision 2030 objectives.
Championing Cultural Heritage
A fervent advocate for cultural preservation, Prince Sultan spearheaded initiatives to restore and promote Saudi Arabia's rich historical sites. Notably, his efforts led to the designation of the ancient city of Hegra (Mada'in Salih) as the Kingdom's first UNESCO World Heritage Site in 2008. He also launched the "Saudi Archaeological Masterpieces through the Ages" exhibition, showcasing over 400 rare artifacts globally, thereby enhancing international appreciation of Saudi heritage.
Empowering Local Communities
Understanding the importance of community involvement, Prince Sultan initiated programs to train and employ Saudi nationals in the tourism sector. The "Takamul" program, for instance, provided vocational training to thousands of young Saudis, equipping them with skills in hospitality, tour guiding, and heritage site management.
International Collaborations and Recognition
Prince Sultan's tenure was marked by significant international collaborations. In 2018, he participated in the G20 Tourism Ministerial Meeting, signing a Memorandum of Understanding with Argentina to enhance bilateral tourism cooperation. His contributions earned him numerous accolades, including recognition from the United Nations World Tourism Organization (UNWTO) for his efforts in promoting sustainable tourism.
Legacy and Continued Influence
Prince Sultan bin Salman's ministerial leadership laid a robust foundation for Saudi Arabia's burgeoning tourism industry. His visionary policies and initiatives not only diversified the nation's economy but also fostered a deeper appreciation for its cultural heritage. Today, as Saudi Arabia continues its journey towards becoming a global tourism hub, the indelible impact of Prince Sultan's contributions remains evident.
